<span class="var-sub_title">The Power of Storytelling: Exposing User Experiences and Lessons Learned to Inspire and Instruct Technology Adoption</span> SC18 Proceedings

The International Conference for High Performance Computing, Networking, Storage, and Analysis

The Power of Storytelling: Exposing User Experiences and Lessons Learned to Inspire and Instruct Technology Adoption


Authors: Mary Bass (University of Chicago, Globus), Kristi Lanier (Cray Inc)

Abstract: Public relations, marketing, and communications professionals are invited to join this BoF to share experiences with finding, extracting, crafting, and publishing HPC user stories. Our goal is to define best practices for developing instructive stories that help organizations make better decisions about adopting HPC technologies and solutions. Topics include identifying and crafting a good story; winning permission to tell it; getting your story seen; and lessons learned about what works and doesn’t. Attendees will leave armed with practical advice they can use to get more, better user stories in the hands of those who will benefit from hearing them.

Long Description: User stories are important resources in HPC. From product managers weighing roadmap options to executives considering major technology acquisitions, learning from the experiences of others typically leads to better decision-making.

Now more than ever, we need to be talking about why and how users consume HPC – whether experimenting with new approaches like deep learning or quantum computing, developing data management plans, or figuring out ways to optimize legacy systems. When users are willing to share lessons learned, everyone benefits. But of course, it’s not always easy to find the right story and convince the user to let you tell it.

This BOF is intended for HPC marketing, communications, and media professionals who are responsible for capturing and telling user stories, as well as anyone in the HPC community interested in better communication around use cases and user experiences.

Goal: Define best practices for developing instructive stories that help users make better decisions about adopting HPC technologies and solutions.

Topic: Developing HPC user stories. We will discuss experiences writing and publishing user stories in various formats (e.g. social media references, case studies, blog interviews, event talks) and share lessons learned about what works and doesn’t work. The session will cover subtopics such as: What Makes a Good Story?; Winning Permission to Publish; Do Anonymous Stories Work?; Ensuring Your Story is Seen; and Impact: What Does Successful Storytelling Look Like? Other topics will be solicited prior to the session.

Outcome: Attendees will leave armed with practical advice they can use to get more, better user stories in the hands of those who will benefit from hearing them. We will also establish a forum (e.g. via email or LinkedIn) where we can continue to share experiences beyond SC18. Stretch outcome / wish list: Establish a shared, searchable library of user stories that is organization-independent.

This BOF has never been held before. Regarding timing, we requested 1.5 hours but 1 hour is OK too.





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